Dirtgirl World

Product Design / Art Direction / UX

Dirtgirl World is a children's show on Australia's ABC that’s aimed to get kids back in the garden and getting grubby. We built an app that rewards kids for planting veggies & fruit. We gave kids their own seedlings to grow in the garden, the app records and monitors the plant's growth. We used AR to feature Dirt Girl inside the app to let the kids know when the plants were ready, as well as giving them loads of fun content to explore.


Created at


with these talented people.

Russ Tucker, Creative Director · Danny McGillick, Creative Technologist · Glen Christensen, Art Director · Peter Chen, Design Direction · Chris Rollings, Producer · Pete Gately, Account Director