This unique interactive in-store experience blends fashion, shopping, social media and music in a bid to engage and enthuse customers. If you’re not sure about a look, take a snapshot and get a second opinion from other GP customers and staff around Australia. My role in this project was the conceptual idea for Insta-Opinion that won the pitch for the work, as well as the visual design and art direction of the app.
with these talented people.
Russ Tucker, Creative Director · Rebecca Merryfield, Producer · Ben Tan, Creative Technologist · Jess Wong, additional design