Text Delights are amazing little animations that help elevate feelings of connection by making the emotion of text more expressive. They are triggered when you post a specific phrase or when you tap the highlighted text in NewsFeed.
My role in the Text Delight team is to find new strings that help build meaningful connections, conceptualize the creative for any new Delights and oversee all the creative output from Buck which includes design, animation, and sound.
with these talented people.
Scott Trattner, ECD • Zach Stubanvol, Creative Director • Jan Jaworski, Copywriter • James Anderson, Design • Jordan Honnette, Product • Julia Harter, Producer • Andrea Cheng, Brand Manager • Sam Halle, Strategy • Nate Salciccioli, Design • Buck, Animation & Illustration